Posts Tagged: marketing

4 Tips For a Successful Author-Assistant Relationship

I have the most gloriously overqualified assistant ever. Two years ago, another author friend, Christine Nolfi, heard I was looking for someone to help me manage the increasingly overwhelming demands of my self-publishing career. She gave me her sister’s name. Tricia was in graduate school at the time, and had a small consulting business. She… Read more »

Are #Indies Getting Clobbered by Big Name E-book Discounts?

Are Indies Getting Clobbered by Big Name E-book Discounts? I think we are. And, it’s a great time to be a reader and shopping for e-books! The DOJ price-fixing case with Apple and the Big 5 publishers was settled awhile ago, but September was when Amazon began really discounting big name books. I get several email… Read more »

To Kirkus Review or not to Kirkus Review, #Indie #author?

To Kirkus Review or not to Kirkus Review, indie author? Something people generally don’t know is that famously critical Kirkus Reviews are not free. No, not even cheap. For $425.oo you wait 7-8 weeks and may well be lambasted. Some of the reviews I read on the site made my tummy clench and my toes… Read more »

Marketing for #authors: ten reasons to build your fan base with Mailchimp.

Marketing for authors: ten reasons to build your fan base with Mailchimp. Marketing for authors is a constant process, and many efforts, like ads, have debatable impact–but not capturing the ongoing commitment of your true fans.  In my minibook on author platformbuilding I recommend gathering an email list of “Book Lovers.” These are hard-core fans… Read more »

Top Three Reasons to Give Away Your Book.

Top three reasons to give away your book: ah, it seems counter-intuitive to give away your book, doesn’t it? How giving away your book (Torch Ginger)  helps sales is. . . paradoxical. (and it’s free this weekend, 9/1 to 9/3/2012 just click on the title to access a free Kindle download) 1)      Advertising. In this brave… Read more »