by toby | Mar 9, 2016 | The Writing Life
I have the most gloriously overqualified assistant ever. Two years ago, another author friend, Christine Nolfi, heard I was looking for someone to help me manage the increasingly overwhelming demands of my self-publishing career. She gave me her sister's name. Tricia...
by toby | Dec 4, 2013 | The Writing Life
Are Indies Getting Clobbered by Big Name E-book Discounts? I think we are. And, it’s a great time to be a reader and shopping for e-books! The DOJ price-fixing case with Apple and the Big 5 publishers was settled awhile ago, but September was when Amazon began really...
by toby | Oct 7, 2013 | The Writing Life
To Kirkus Review or not to Kirkus Review, indie author? Something people generally don't know is that famously critical Kirkus Reviews are not free. No, not even cheap. For $425.oo you wait 7-8 weeks and may well be lambasted. Some of the reviews I read on the site...
by toby | Nov 17, 2012 | The Writing Life
Marketing for authors: ten reasons to build your fan base with Mailchimp. Marketing for authors is a constant process, and many efforts, like ads, have debatable impact–but not capturing the ongoing commitment of your true fans. In my minibook on author...
by toby | Sep 1, 2012 | The Writing Life
Top three reasons to give away your book: ah, it seems counter-intuitive to give away your book, doesn’t it? How giving away your book (Torch Ginger) helps sales is. . . paradoxical. (and it's free this weekend, 9/1 to 9/3/2012 just click on the title to access a...